Location: Denver or Carbondale, CO

Backbone Media is looking for an experienced Media Planner to join our team.

Job Description: The Media Planner is responsible for executing all day-to-day media planning and client-service activities associated with assigned accounts. This individual provides media-planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. S/he prepares media plans and other deliverables, and executes media plan implementation.

Business Responsibilities:

  • Develop strategically solid media recommendations with supporting rationale
  • Develop and execute media plans
  • Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performance
  • Assist in analysis of research to develop strategies and tactics
  • Work closely with analytics, trafficking, ad-serving and finance departments as part of the media-management process
  • Manage day-to-day plan changes and maintenance of media plans
  • Respond to competitive requests
  • Research and compile competitive data
  • Oversee and train junior staff to develop core competencies
  • Other responsibilities as assigned

Job Specifications/Qualifications:

  • Able to work successfully in a team environment that promotes collaboration, as well as independently
  • Demonstrates strong customer service skills 
  • Able to communicate effectively at all levels
  • Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
  • Possesses strong quantitative and analytical skills
  • Has a solid understanding of mathematical concepts
  • Understands interactive research tools including Ad Relevance and MRI
  • Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
  • Knowledgeable on all aspects of Digital and Traditional Media, including Paid Social, Digital Video, SEO, SEM, Mobile, OOH, TV, Print, etc.
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Able to prioritize, multi-task and work under pressure
  • Possesses strong communication, project-management and time-management skills
About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For 20 years, Backbone has worked with gear, apparel and technology brands, as well as food and beverage and tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included in Outside Magazine’s “Best Places to Work” list.
Location: Carbondale, CO

Position: Accounting Coordinator

Reports to: Director of Operations

Job Description: The Accounting Coordinator has at least three years of bookkeeping experience. The position will be responsible for overseeing the agency’s financial transactions and reporting. Responsibilities include posting transactions to accounting journals, managing client and vendor invoices, and handling cash receipts. The position also reconciles accounts to ensure their accuracy.

 Primary Duties:

  • Pay supplier invoices in a timely manner
  • Work with Media Department to pay media vendors upon payment by client
  • Issue invoices to customers
  • Ensure that receivables are collected promptly
  • Record cash receipts and make bank deposits
  • Conduct a monthly reconciliation of bank accounts
  • Conduct periodic reconciliations of all accounts to ensure their accuracy
  • Maintain an orderly accounting filing system
  • Maintain annual budgets
  • Provide clerical and administrative support to management as requested

 Job Specifications/Qualifications:

  • Associate's degree in accounting or business administration
  • At least three years of bookkeeping or similar experience
  • Experience with Quickbooks, Microsoft Office suite

About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list.

 

 

Location: Carbondale or Denver, CO

Job Description: The Associate PR Director has at least five years of public relations, marketing or journalism experience in the hunting industry. The Associate Director supports the Backbone PR account team, working with a growing portfolio of hook and bullet clients to provide strategic direction, creative thinking, copyediting, event support, media introductions, brand collaboration, and paid media integration. This position reports directly to the PR Director and is available in our Carbondale HQ or our Denver office.

Responsibilities: 

· Provide daily support and guidance to Backbone's hook and bullet PR account managers and coordinators     

· Develop and maintain strong relationships with client contacts and key media members

· Support in the development of strategic PR plans that deliver on client goals 

· Copyedit press releases and client content

· Oversee and improve client reporting and communications

· Oversee and improve PR events, tradeshows and media trips

· Support new business pitching 

· Keep abreast of the hook and bullet, outdoor and media industries

· Attend tradeshows, sales meetings and in-person media meetings 

 

 Job Specifications/Qualifications:

· Bachelor’s Degree    

· At least five years of experience in hunting PR and media

· Experience with copyediting, including AP style

· Expertise in creative writing and content creation

· Experience with all the major social media platforms

· Team-oriented attitude and willingness to pitch in wherever needed

· Desire to keep learning and advance within the agency

· Creativity and integrity

· A love of the outdoors 

· A sense of humor

 

About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list.