Backbone Media helps industry-leading brands break through with paid and earned media strategies.


From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 80 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.


Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, flex time and happy hours to trail work days and river clean-ups.


Our culture creates the active, vibrant energy that fuels what we do and what we stand for.

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At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

Work with top outdoor industry brands including Osprey, Filson, La Sportiva, Toad & Co, Chaco, Aqua Lung, Snow Peak, Gerber, Mathews Archery, POW, and many more.


The Job

The SEM Manager will be responsible for the strategy, execution and optimization of paid media marketing strategies on behalf of Backbone’s clients. They will partner with Backbone’s media and digital operations teams to develop innovative paid search strategies and lead the planning, execution and optimization of these programs.

The position requires the ability to apply detailed knowledge and expertise to actionable insights and recommendations. The successful candidate will have experience managing mid-to-large accounts, either for an agency or in-house, as well as the skills and enthusiasm necessary to be a part of an amazing team.


The Work

  • Establish strategy and implement, optimize, and manage budgets for paid search, shopping, display, and YouTube campaigns for direct response retail and tourism
  • Develop advanced keyword campaigns and efficient direct response programs for any given client initiative
  • Deliver integrated paid search media campaigns with an appreciation for other online and offline channels
  • Ensure all paid search campaign billings are up to date and all finance queries are followed up in a timely manner
  • Analyze paid search campaign performance against client KPI's and report on trends and insights to key stakeholders
  • Support in any new business pitches and related work as required
  • Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid search


The Essentials

  • Bachelor’s Degree
  • 2+ years managing digital media campaigns across multiple channels
  • Platform certification and previous experience in Google Ads and Google Analytics


Your Capabilities

  • Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics and Google Ads – Search Ads, Google Shopping, Google Display Network, and YouTube
  • Strong working knowledge of Excel and competency in PowerPoint and Word
  • Create and apply strategies across Google Ads campaigns; including audience targeting, placement strategies, brand safety/exclusions, site list development, and non-branded acquisition approaches
  • Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
  • Ability to articulate strategic approaches through verbal, written and visual presentations to clients
  • Excellent communication skills with an analytical approach to managing data
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Able to prioritize, multi-task and work under pressure
  • Self-motivated and excited to take on new challenges


The Extra Mile

  • Experience with Microsoft Advertising, Google Merchant Center, Search Ads 360, Google Tag Manager, Google Data Studio, and Amazon Marketing Services.
  • Knowledge of SEO principals and application
  • Understanding of Backbone’s core values
  • A love of the outdoors
  • A sense of humor


Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.


Salary: $55,000-$65,000 annual plus benefits, dependent on experience


About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Location: Carbondale or Denver, CO

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

Balancing brand goals with ecommerce goals is tricky business for Backbone Media’s clients. As the country’s leading Active Lifestyle Marketing Agency, Backbone Media has the unique opportunity to help brands like YETI, Smartwool, Filson, Osprey and many more with these challenges. We have built a high-performance internal team of 30 media professionals.


The Job

The Media Strategist is responsible for executing all day-to-day media planning and client-service activities associated with assigned accounts; developing and implementing strategic plans to achieve client growth goals; cultivating client and strategic partner relationships; training team members; and developing strategies to stay ahead of the ever-changing digital landscape. The ideal Media Strategist candidate is a critical thinker who is proactive and decisive with an analytical mindset that has experience in both digital and traditional media management.


The Work

  • Provide strategic media recommendations with supporting rationale
  • Develop, present and execute media strategies and plans
  • Successfully manage client and vendor relationships
  • Apply expertise to execution of paid social media campaigns across multiple platforms; Facebook, Instagram, Twitter, Pinterest, TikTok, etc.
  • Manage buy stewardship, analyze campaigns and recommend tactical changes to maximize campaign performance
  • Lead the account team's on work in social ad platforms, analytics, trafficking, ad-serving and finance
  • Manage day-to-day plan changes and maintenance of media plans
  • Successfully manages, tracks and balances client budgets and cash on hand
  • Respond to competitive requests, compiling appropriate data and analysis
  • Analyzes research to develop strategies and tactics
  • Train junior staff on strategy and implementation


The Essentials

  • Bachelor’s Degree
  • 2-5 years of professional experience


Your Capabilities

  • Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
  • Strong written and verbal communication skills with peers, clients, and strategic partners
  • Possesses strong quantitative and analytical skills
  • Has a solid understanding of mathematical concepts
  • Effectively utilizes research tools including MRI and Facebook Audience Insights
  • Understands the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
  • Experience in Facebook Ads Manager, Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Able to prioritize, multi-task and work under pressure
  • Possesses strong communication, project-management and time-management skills
  • Proficient in Microsoft Office (Outlook, Excel, Word, and PowerPoint)


The Extra Mile

  • Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
  • Experience with Amazon Marketing Services and Amazon DSP
  • Basic understanding of public relations, community management and affiliate marketing
  • Understanding of Backbone’s core values
  • A love of the outdoors
  • A sense of humor


Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.


Salary: $55,000 - $65,000 annual plus benefits including health, dental, vision and 401K


About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.


Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Location: Carbondale or Denver, CO

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.


The Job
As the Affiliate Manager, you will be responsible for developing the partnership and strategy with publishers, influencers, and traditional affiliate sites to drive placements, revenue, and exposure for Backbone clients. This position will collaborate with Media and PR teams to develop, align, and execute plans to increase awareness and achieve the client's traffic and revenue goals.


The Work

  • Lead the development and execution of clients' affiliate programs; this includes day to day management of affiliate programs, recruiting affiliates, negotiating rates, and developing relationships
  • Help to determine client goals and work to achieve weekly and monthly KPIs
  • Cultivate and maintain ongoing relationships with key affiliates and publishers
  • Identify and secure promotional and advertising opportunities through strategic partnerships
  • Provide weekly and monthly reporting, highlighting and identifying areas for growth
  • Manage annual affiliate budgets and commission structure/payouts
  • Participate in status calls and own the relationship with clients
  • Help shape long-term service offering, define processes and gain efficiencies across our client portfolio


The Essentials

  • Bachelor’s Degree
  • 2+ years of work experience
  • 1+ years of experience in Affiliate Marketing


Your Capabilities

  • Proficient working in affiliate networks such as Avantlink, AWIN, ShareASale and Impact
  • Able to pitch and win new affiliate clients, help them onboard to a network, and grow their program from day one
  • Must have a comprehensive understanding of all types of affiliates and know how to work best with each of them
  • Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
  • Establish and maintain effective relationships interdepartmentally, as well as with those outside the team and agency
  • You communicate effectively at all levels
  • Demonstrate strong customer service and mentorship skills
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Possesses strong quantitative and analytical skills
  • Ability to work with strict deadlines, juggling multiple priorities, stay organized, and work effectively with multiple clients
  • An entrepreneurial mindset and willingness to roll up your sleeves to get the job done
  • Computer skills for editing and writing; proficient in Microsoft Word, PowerPoint and Excel
  • Certification or comprehensive experience working with Google Analytics


The Extra Mile

  • Basic understanding of public relations, community management and paid media
  • Strong interpersonal skills and a sense of humor
  • Experienced in Google Data Studio
  • Understanding of Backbone’s core values
  • A love of the outdoors


Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.


Salary: $55,000-$65,000 annual plus benefits, depending on experience


About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job
The Account Coordinator (AC) supports the account management team, executing the tactical elements and reporting on the outcomes of our clients' PR campaigns. The AC reports directly to an Account Manager. The AC works closely with Backbone’s paid media team to facilitate integrated communications campaigns. 

The ideal candidate is a passionate hunter with real experience in the field across multiple seasons each year. Please tell us about your hunting experience in your cover letter.


The Work

  • Daily support for PR account managers
  • Media monitoring and tracking
  • Media database management and list-building
  • News release writing and distribution
  • Pitching brand, product and athlete stories to targeted media
  • Product seeding and shipping to media
  • ROI reporting and results analysis
  • Attend tradeshows, sales meetings and in-person media meetings on behalf of clients


The Essentials

  • Bachelors degree in communications, marketing, journalism or related field
  • 0-2 years of professional experience


Your Capabilities

  • Strong writing skills and familiarity with AP style
  • Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
  • Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
  • Ability to work with strict deadlines, juggling multiple priorities
  • Strong interpersonal skills
  • A willingness to roll up your sleeves to get the job done


The Extra Mile

  • Previous work in the PR field
  • Understanding of Backbone’s core values
  • A love of the outdoors
  • A sense of humor


Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds, and skillsets.


Salary: $45,000-$50,000 annual plus benefits, depending on experience


About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Location: Carbondale and Denver, CO

Our agency is growing and we're always on the lookout for talented people to join our team. Inspire us!