About Backbone Media: We are a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. 


Please no phone calls regarding job inquiries.

Location: Denver or Carbondale, CO

Backbone is looking for an experienced and creative Social Media Strategist to join our growing team. The Strategist will be responsible for developing and executing social media plans to increase clients’ online presence and improve their marketing and sales. 

Roles and Responsibilities

· Develop and execute client social media strategy

· Define and track social media KPI’s

· Manage and oversee client social media content

· Stay up to date with latest social media best practices and technologies

· Work with and manage content creators and influencers

· Collaborate with PR and media teams

· Track and analyze SEO in order to provide effective solutions for content optimization

Requirements and Qualifications

· Bachelor’s Degree

· Minimum two years of experience as a Social Media Strategist or similar role

· Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, Pinterest and other leading social media platforms

· Experience with social media management platforms such as Hootsuite, Sprout, Spredfast, etc.

· Experience with social media tracking and reporting

· Practical knowledge of SEO, GA and web traffic metrics

· Experience with audience and buyer persona research

· Familiarity with web design 

· Account management and/or client services experience

· Strong writing skills

· Entrepreneurial spirit and drive to overdeliver for clients

· A sense of humor 

About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with category-leading gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list. 

Are you an experienced PR professional?

Do you have a "work hard, play hard" mentality?

Are you a strong writer with great people skills?

Are you looking for a company that offers perks like powder days, a wellness stipend and paid volunteer time? Do you want to live and work in a place that boasts access to world-class skiing, fishing, hiking, paddling and biking?

Both Backbone Media and our sister agency, rygr, are currently hiring creative, passionate public relations pros to join our hard-charging teams. We currently have positions available for both Account Managers and Senior Account Managers in Backbone Media’s Denver or Carbondale offices, and rygr’s Carbondale headquarters.

Job Description: Account Managers have between three and five years of public relations experience. Senior Account Managers have at least four years of PR experience. Account Managers serve as a primary client contact, developing and executing strategic communication plans. Senior Account Managers work with larger clients and lead account teams. Both positions report directly to the PR Director or agency principal and are responsible for the daily oversight of multiple client accounts. 

Responsibilities:

· Develop and maintain strong relationships with client contacts

· Develop and maintain successful relationships with key media 

· Develop and execute strategic PR plans that deliver on client goals and objectives

· Maintain regular client reporting: weekly, monthly and quarterly

· Regularly pitch client stories to media and follow-up on story opportunities

· Develop effective press releases and compelling content for clients

· Create targeted media distribution lists and build new media relationships

· Monitor for client media coverage

· Attend tradeshows, sales meetings and in-person media meetings on behalf of clients

· Keep abreast of each client’s industry, competition and media coverage

· Have a solid understanding of social media networks and marketing

Job Specifications/Qualifications:

· Bachelor’s Degree

· Minimum three years of public relations experience

· Strong writing skills and proven writing experience

· Entrepreneurial spirit and drive to overdeliver for clients

· Ability to cultivate and maintain media and industry relationships

· Team-oriented attitude and willingness to pitch in wherever needed

· Strategic and forward-thinking approach to PR

· Desire to keep learning and advance within the agency

· Creativity and integrity

· A love of the outdoors 

· A sense of humor 

About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list. 

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us

No phone calls please.


 Backbone Media is not hiring currently, but our agency is growing and we're always on the lookout for talented people to join our team. Inspire us!