Are you an experienced PR professional?

Do you have a "work hard, play hard" mentality?

Are you a strong writer with great people skills?

Are you looking for a company that offers perks like powder days, lunchtime bike rides and trail runs? Do you want to live and work in a place with access to world-class skiing, fishing, hiking, paddling and biking?

If you answered yes to all of the above, then Backbone Media's sister agency, rygr, has an exciting opportunity for you. We are looking for a creative, passionate public relations pro to join our hard-charging team as an Account Manager. 

Job Description: The Senior Account Manager (SAM) develops and executes strategic communication plans on behalf of leading active lifestyle brands. This includes, but is not limited to, product launches, tradeshow representation, event and media trip planning, brand storytelling, and influencer engagement. The SAM serves as a primary client contact and acts as a leader among agency staff and reports directly to the agency principal.


·       Develop and maintain strong relationships with client contacts

·       Develop and maintain successful relationships with key media

·       Develop and execute strategic PR plans that deliver on client goals and objectives

·       Maintain regular client reporting: weekly, monthly and quarterly

·       Regularly pitch client stories to media and follow up on story opportunities

·       Develop effective press releases and compelling content for clients

·       Create targeted media distribution lists and build new media relationships

·       Monitor for client media coverage

·       Attend tradeshows, sales meetings and in-person media meetings on behalf of clients

·       Keep abreast of each client’s industry, competition and media coverage

·       Have a solid understanding of social media networks and marketing

Job Specifications/Qualifications:

·       Bachelor’s Degree

·       Minimum three years of public relations experience

·       Strong writing skills and proven writing experience

·       Strong, established active lifestyle media relationships

·       Team-oriented attitude and willingness to pitch in wherever needed

·       Strategic and forward-thinking approach to PR

·       Desire to keep learning and advance within the agency

·       Creativity and integrity

·       A love of the outdoors

·       A sense of humor 

About rygr: Based in Basalt, Colorado, rygr is a new media agency for today's new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. rygr offers integrated marketing services that are solutions oriented and custom to your needs, whether your company is a market leader or a scrappy disruptor.

Location: Carbondale, CO

Backbone Media is not hiring currently, but our agency is growing and we're always on the lookout for talented people to join our team. Inspire us!