About Backbone Media: We are a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. 


Please no phone calls regarding job inquiries.

Are you an experienced PR professional?

Do you have a "work hard, play hard" mentality?

Are you a strong writer with great people skills?

Are you looking for a company that offers perks like powder days, a wellness stipend and paid volunteer time? Do you want to live and work in a place that boasts access to world-class skiing, fishing, hiking, paddling and biking?

Both Backbone Media and our sister agency, rygr, are currently hiring creative, passionate public relations pros to join our hard-charging teams. We currently have positions available for both Account Managers and Senior Account Managers in Backbone Media’s Denver or Carbondale offices, and rygr’s Carbondale headquarters.

Job Description: Account Managers have between three and five years of public relations experience. Senior Account Managers have at least four years of PR experience. Account Managers serve as a primary client contact, developing and executing strategic communication plans. Senior Account Managers work with larger clients and lead account teams. Both positions report directly to the PR Director or agency principal and are responsible for the daily oversight of multiple client accounts. 

Responsibilities:

· Develop and maintain strong relationships with client contacts

· Develop and maintain successful relationships with key media 

· Develop and execute strategic PR plans that deliver on client goals and objectives

· Maintain regular client reporting: weekly, monthly and quarterly

· Regularly pitch client stories to media and follow-up on story opportunities

· Develop effective press releases and compelling content for clients

· Create targeted media distribution lists and build new media relationships

· Monitor for client media coverage

· Attend tradeshows, sales meetings and in-person media meetings on behalf of clients

· Keep abreast of each client’s industry, competition and media coverage

· Have a solid understanding of social media networks and marketing

Job Specifications/Qualifications:

· Bachelor’s Degree

· Minimum three years of public relations experience

· Strong writing skills and proven writing experience

· Entrepreneurial spirit and drive to overdeliver for clients

· Ability to cultivate and maintain media and industry relationships

· Team-oriented attitude and willingness to pitch in wherever needed

· Strategic and forward-thinking approach to PR

· Desire to keep learning and advance within the agency

· Creativity and integrity

· A love of the outdoors 

· A sense of humor 

About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list. 

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us

No phone calls please.


 Backbone Media is not hiring currently, but our agency is growing and we're always on the lookout for talented people to join our team. Inspire us!

 

Do you have a "work hard, play hard" mentality?

Are you a strong writer with great people skills?

Are you looking for a company that offers perks like powder days, a wellness stipend and paid volunteer time? Do you want to live and work in a place that boasts access to world-class skiing, fishing, hiking, paddling and biking?

Backbone Media is looking for a creative, hard-working, eager-to-learn individual to join our hard-charging team.

Job Description: The Account Coordinator (AC) has a Bachelor’s degree in journalism, marketing or a related field, ideally with relevant work or internship experience. The AC supports the account management team, executing the tactical elements and reporting on the outcomes of Backbone’s public relations campaigns. The AC reports directly to an Account Manager. The AC works closely with Backbone’s digital marketing team to facilitate integrated communications campaigns. 


Responsibilities will include (but not be limited to) the following:
·      Daily support for PR account managers
·      Media monitoring and tracking
·      Media database management and list-building
·      News release writing and distribution
·      Pitching brand, product and athlete stories to targeted media
·      ROI reporting and results analysis
·      Social media monitoring and content development
Qualifications
·      Bachelors degree in communications, marketing, journalism or related field
·      Strong writing skills and familiarity with AP style
·      Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
·      Familiarity with popular social media channels including Facebook, Twitter, YouTube, Pinterest, Wordpress, Instagram, etc.
·      Ability to work with strict deadlines, juggling multiple priorities
·      Strong interpersonal skills and a sense of humor
·      A willingness to roll up your sleeves to get the job done
 

About Backbone Media: Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For 20 years, Backbone has worked with gear, apparel and technology brands, as well as tourism destinations around the world. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside magazine’s “Best Places to Work” list.